Sasga Yachts held its second Dealer Meeting in Menorca, bringing together distributors from around the world to discover the latest developments in marketing campaigns, as well as modifications to the yachts and technological innovations for the upcoming season.
The event, held in Menorca on June 16 and 17, proved to be a welcoming experience for distributors and highly satisfactory for the organization. Attendees, some coming from places such as Australia and New Zealand, not only gathered information about the brand’s latest technological developments, but also enjoyed the island’s landscape and gastronomy.
During the first day of the event, distributors visited the shipyard and the different stages of production. Afterwards, a convention was held in which management and the marketing department presented the projects carried out during the current season and those planned for the next one.
Among the projects for the upcoming season are: the launch of the new Sasga Yachts website, the new logo for the Club Menorquín and the new corporate identity that will be reflected in the Signature range. Technical improvements were also introduced for all models, including the new Flybridge for the Menorquín 68, built in fiberglass, and the new multifunctional Opacmare Transformer hydraulic swim platform. In addition, the launch of the new Menorquín 54 was announced.
During the second day, suppliers from Volvo Penta, Raymarine and Humphree gave presentations on the latest technological integrations applied to Menorquín yachts for the upcoming season.
Currently, Sasga Yachts markets Menorquín yachts in more than 10 countries worldwide and has more than 80 people working daily at the shipyard in Sant Lluis, Menorca.
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